Aaron Nelson

Aaron Nelson leads the Aaron Nelson Group at Exit Realty Advantage in San Angelo, Texas — and while the numbers behind his listing marketing are hard to ignore, what he's become known for lately is something you won't find on a spec sheet: his $100 Tip Club.

The idea is simple. Aaron hears about someone in the community who spends their life taking care of others and rarely gets taken care of themselves. He gathers a group of friends, everyone chips in $100, and they surprise that person with a tip that reflects how much they're valued.

The latest recipient was a local restaurant worker known for going out of her way for everyone she serves — and for caring for her elderly parents when her shift ends. This time, enough people showed up to lunch that they were able to hand her $2,300.

"I share these lunches because I hope they encourage other people to look for opportunities to give back in their own way," Aaron says. "It doesn't have to be $100, and it doesn't have to be a big group. Sometimes it's simply noticing someone who deserves a little extra kindness and doing what you can."

It's the same instinct that shows up in his business. Across 108 closed homes, Aaron has built a listing practice where marketing isn't an afterthought — it's the plan the sale is built around. His video work averages 83,000 views per piece and $8,150,000 in volume marketed over the last year, putting San Angelo listings in front of an audience far larger than the local MLS could reach alone. Consistency, local knowledge, and a genuine investment in the San Angelo community are what set his work apart.